Real Time Updates Google Adwords

On October 22, 2014, in Business, Internet Marketing, SEM, by Clint

Google today announced the ability to use real time updates to build ads in the Google Adwords interface. Those bidding on search cpc or contextual display ads, can now adapt ads to full page context of either a search or webpage a visitor is currently viewing. Ads will now be able to use more emotional connections to reach your visitors. The capability really is state of the art and turns things on end once again for the competition. Ads can now have a keyword, time of day, or other defined text you choose to use. For example a line of text “Sale end in __ days, hurry here!” could be filled with the correct number of days. There’s more too!

Some of the benefits of using Ads with real time updates are;

Tailored messaging: Your ads are now capable of being custom tailored to the visitors search query or webpage being viewed.

Time-sensitive calls to action: The COUNTDOWN function allows the ability to relay the message time’s running out to take advantage of a sale or promotional opportunity.

Scalability: You can now allow a single text ad have to literally contain hundreds of variations, and show the most relevant variation to each new visitor!.

Reporting: And Google wisely has made is so the use of real time updates that happen when an ad is triggered will not reset the ad’s performance data. That’s great stuff!!

How it works.

Basically the system uses parameters (Think DKI = Dynamic Keyword Insertion) in the ads with parenthesis {}. The parameter is replaced by dynamic text when a search is done by someone and it triggers your ad to display. Another great feature is this words on both the Search Network and Display Network. True personalization is bound to skyrocket your conversions as well.

Customizers fill in your ad text using ad customizer data that you upload, the COUNTDOWN function, or both.

Customizer data can include anything you care to use. They work much like DKI which uses the {keyword:default text} parameter to place the keyword search query for insertion into your ad text. Ad customizers can insert any type of text at all.

If you are running a sale ad customizers can display certain discounts with certain products, for sales that change periodically, or that are limited to a specific time period. If you have a large inventory to manage ad dustomizers can use those brand-related keyword terms to display specific details about the product a visitor is searching for. Using ad customizes properly will give your visitors further security that you have what they’re looking for, as well as an incentive to buy it from you.

Read more here from Google.

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